Elisabetta Vecchio

Supermarket concept store

Supermarket concept store was designed by Serbian design studio reMiks inspired by the "golden years of communism". Hosting a bar, restaurant, spa, hair salon and fashion boutique, the store is located in a former discount supermarket in Belgrade. The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia. "Golden years of Communism", coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team. The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment. Intentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces. Supermarket is on a fast tract to becoming an arts & culture destination of regional importance. Supermarket concept store improves the existing retail concepts in Belgrade in several ways: * Slow shopping enriched with various experiences * Flexible space, perfect for various events * Cultural content * Promotion of young designers * Inventive ways to showcase the products * Influencing the consumers' tastes * Eco-friendly merchandise Meanwhile, the Supermarket's fashion lounge will be a platform for promoting notable domestic designers, whose models where made especially for Supermarket Store.