Ellen Almendrala

RFM Corporation

RFM offers strong consumer brands known for quality and value in the Philippine market. The company is either the market leader or a significant player in many of the food and beverage categories in the market. Among the branded products which it markets are: White King (cake mixes and flour-based products), Fiesta (Pasta and Sauce), Sunkist (fruit juices), Selecta (milk-based products) and Selecta (ice cream, under the joint venture with Unilever). The company also has business interest in non-food categories, which includes RFM Insurance and Brokerage Inc. (industrial and consumer insurance) and Rizal Lighterage Corp. (integrated cargo-handling services).