Emad Awada

Al Andalus Trading Establishment Company

Al Andalus Trading Company (ATC) Kuwait was founded in 1963 with the objective of becoming a leader in field of consumer electronics. Today, Al Andalus is a household name and a brand that is synonymous with consumer electronics, technology & home appliances. What's more, every leading international consumer electronics brand is today associated with Andalus. It is a matter of prestige that when Samsung Electronics – the world's No.1 brand with the highest brand equity – wished to enter the Kuwait market, it chose Al Andalus as the sole distributor for Samsung Electronics in Kuwait. Even today, Al-Andalus is the sole distributer of Samsung home appliances in Kuwait. Samsung is ranked as the No.1 brand worldwide. The journey of Al Andalus began with a single showroom in Nugra retailing consumer electronics. Since then, the business has grown and expanded to 7 showrooms spread across all the governorates of Kuwait and catering to the needs of the entire populace. Its flagship super electronics store "Centro" is a vital part of its network not to mention the strong nexus of dealers. Al Andalus is known for being the first to bring innovative products to its customers. Al Andalus was the first to introduce the most innovative & highly advanced TV's in Kuwait.