Emad Salah

Moe

Humans are a nomadic species. Driven by our need for recreation, contemplation, connection and reflection, we are on the go. Besides being the world's largest industry, travel and tourism have an enormous and unsustainable impact on energy, water, land and food use. We are dreaming of a world where tourism actively contributes to environmental and community well-being. We believe that people's inherent wanderlust, their desire for new experiences and concern for the places they care for most can inspire the protection of the world's natural and cultural bounty and generate economic opportunity in destinations that rely on visitors. We have been charting a new course for travel and tourism — one that leads to a healthier environment, greater economic opportunity, social justice and the protection of natural and cultural resources.