Emily Chen

Creative Goods Merchandise

A boutique full-service merchandising agency that specializes in live theater. Born in New York City, and now servicing all of North America and the UK, we deliver unparalleled service under the simple belief that merchandise is marketing. The products we create are more than just souvenirs—they're a platform for theatre goers to support their favorite show and take a piece of it home with them. Every wear of a t-shirt, or sip from a coffee mug should serve as a reminder of star performances, tears shed, and laughter laughed, and act as a beacon to reclaim those memories once the curtain comes down on a performance. In the theatre, we all have a role to play. At Creative Goods, we merge our passions for design, quality and service to heighten theatrical brands by reaching the hearts and minds of theatre goers for generations to come.