Emily McReynolds

Wavemaker UK

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world's largest database of purchase data, we shape consumer brand decisions through content media and technology to deliver exceptional growth for our clients.   But exceptional growth requires uncomfortable change.   We know the growth models of today will not serve the future—that what got our clients there today, won't work tomorrow. That's why our attitude of positive provocation underpins everything we do.   Positive provocation brings together specialist knowledge, deep insight, strategic thinking and a fearless mindset to challenge what's gone before and imagine a better way to grow. That means thinking deeply, caring enough to want to do better and refusing to take the easy route.