Emma Smith

SHOPCADE (Lagardère Active Media Group)

Launched in 2011 in London, Shopcade is now part of the Lagardère group, leading the convergence of lifestyle content and e-commerce, so consumers can keep up with latest news and shop related items all in one place. The Shopcade app is a premium-shopping destination for fashion, beauty and lifestyle products as it creates a unique shoppable experience that is social, tailored and personalised. Shopcade is a combination of the words "shop" and "arcade" as it represents an engaging, social shopping environment online. In-house editors produce engaging content and also tap into a network of influencers to deliver curated shoppable content to guide the community to all that is trendy and covetable. Since February 2017, Shopcade is proud to be integrated one of the largest media group in Europe, Lagardère Active.