Emma Williams

Cheeky Rascals

Cheeky Rascals supplies mums and dads with brilliant nursery products from across the globe. We bring these products back to the UK for you to buy online, or on the high street, through our network of retailers. As a new mum working and living in France, Selina found lots of innovative parenting products that were unavailable in the UK. Her friends clearly agreed! With each trip back home, she found herself sourcing various bits and pieces for her fellow new mums. Turning this into a business seemed an obvious next step. Soon enough, armed with a few leaflets, a van full of products and a gut full of ambition, Cheeky Rascals was born. The founding principle of the business has always been to find genuinely useful baby kit that makes family life easier and this hasn't changed. Having started at the kitchen table and moved to the shed, the Cheeky Rascals team is now in The Mill in the Hampshire countryside. Selina is a well-known, respected member of the nursery industry and sits on the board of the Baby Products Association (BPA), the voice of the baby and nursery products industry in the UK.