Eric Larsen

FireFly Automatix, Inc.

An AgTech leader in automation, autonomy, and electrification for turfgrass farms with new autonomous applications in turf management for wider sectors including golf and sports turf. Since 2010, FireFly Automatix has applied the most current engineering tools to solve challenges in the turf industry. FireFly manufactures fully automated, self-propelled turfgrass harvesters, as well as autonomous field mowers. Headquartered in Salt Lake City, Utah, FireFly has a growing international customer base. At FireFly, we improve people's lives by solving problems through creative disciplined engineering, operational excellence, and epic TEAMwork.