Erica Vogel

Entry Point Communications LLC

Entry Point Communications delivers solutions accelerating the next wave of grocery marketing: Large-scale, Personalized Digital Marketing. We are a media company that partners with major grocery chains for 1-to-1 marketing to shoppers as they start to shop. Our behavior-based targeting company uses artificial intelligence on longitudinal purchase data to intuit best matches of offers to shoppers to drive incremental product volume (units, frequency). We use a SHOPPER-CENTRIC approach, beyond SEGMENTS, to target Individual Households. We provide relevant communications at front-of-store and during shopping trips via retail-branded vehicle. We reduce waste by efficient and effective reach; we maximize sales and controls promotion expense with real-time tracking. Our service results in superior sales as measured by millions of consumer and hundreds of manufacturer and retailer engagements. "EPC has cracked the code on shopper engagement." Bill BishopChairman, Willard Bishop