Eslam Emad

Fine Hygienic Holding

Since our establishment in 1958, we at Fine Hygienic Holding have been driven by one clear, simple mission: to provide our consumers with high-quality hygienic paper products that will make their lives more joyful. As the first and largest hygienic tissue producer in the MENA region – amongst the largest in the world – we are currently present in more than 75 countries across five continents. We desire to continue leading by example, holding ourselves to the highest standards of excellence across all aspects of our operations. Our comprehensive, vertically integrated business model ensures that at every one of our paper mills, production facilities, and distribution centers, you will find us demonstrating our commitment to hygiene, quality, innovation, environment, and sustainability. At the heart of everything we do is our commitment to inspiring and shaping a better tomorrow. Whether we are developing more environmentally conscious production methods, innovating more hygienic solutions, or giving back to the communities where we operate, we are always putting people first – from our customers and employees to our planet's future generations.