Ethan Gould

OFF THE HOOK

OTH is an independent retailer that first opened its doors in Montreal in November of 1999. Over the last two decades, OTH has showcased and celebrated Montreal's unique culture, whether that be through art, music, sports, or fashion. Montreal is our home and we're constantly influenced by what's happening in the city's neighbourhoods. We have evolved, grown, and matured with the city and OTH now proudly counts four stores in three locations, with each offering a different shopping experience true to the OTH DNA. OTH Ste-Catherine Located at 1021 Ste-Catherine O., the original OTH store is 20-year-old stalwart of Downtown culture that has seen multinational retailers come and go over the years, while entrenching itself thanks to its authenticity and loyal customers. Home to an eclectic and unique mix of brands —ranging from Maharishi, Stüssy, and Carhartt W.I.P. to Nike and adidas— this store exudes a contagious energy that has powered it for two decades. It's that energy, and a booming sound system, that draws thousands of people a week from the street to a streetwear emporium on the second floor.