Evelyn Gruber

China-California Golf Group

The China California Golf Group (C2G2), based in Santa Cruz, California, is a bilateral industry organization with a dedicated focus on golf. Its primary objective is to facilitate golf travel & tourism between China and California by creating platforms and programs across industries, corporations and educational institutions through golf. Its Four Key Pillars are 1) Golf Tourism: Significantly increasing high-yield golf travel to California. Showcasing the ingredients of the California Lifestyle & selling the California Golf Dream to the affluent Chinese golf market. 2) Educational programs and Junior Golf Clinics: Expanding Junior Golf for sustainable future growth in partnership with America´s #1 golf facility Pebble Beach. Providing unique MBA style "Golf=Business" courses in co-operation with California's & China's elite universities. 3) Corporate Business League: Smartly promoting golf as a fantastic business platform and facilitating exchange programs between China´s and America´s industry leaders. 4) Luxury Golf Real Estate: Showcasing premier residential properties and commercial golf operations in partnership with Sotheby´s International Realty The Group is the vision of Evelyn Gruber, President of Golf Travel Consulting®, and Gene Pini, Director of China-Monterey Bay Trade, Investment & Tourism. Evelyn and Gene bring over 25 years each of global golf tourism experience as well as extensive and successful business development work in China to the table. As leading experts in their fields, they understand business and geopolitical dynamics as well as the macro and micro markets of the various target groups in China. Through carefully cultivated relationships the Group boasts an unparalleled network of highly valuable contacts in the golf industry in the U.S. & China. C2G2 is advised & supported by a team of exceptional professionals in the golf & business industry and endorsed by The Bay Area Council.