Farooq Umar

GfK Etilize Inc.

GfK Etilize provides clients from around the world with mission critical product data and solutions for retailers, distributors and manufacturers to power their eCommerce efforts. With over 20 million SKUs in many languages, Etilize is the world's largest product data provider of high quality and structured product content. Our team brings decades of eCommerce experience and is truly passionate about optimizing the digital experience for our clients. GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. We are the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. By using innovative technology and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.