Francesca Cunico

Oberalp Group

Oberalp Group is a management driven family business – a group of adventurers and dreamers, mountaineers, looking for their next peak. The Oberalp Group –founded in 1981 by Heiner Oberrauch – has been working in the textile industry for six generations. 40 years later the Oberalp Group employs around 1.300 people and is known for building mountain sports brands. Oberalp is active in the product design, development, production, and distribution of its six own brands SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, EVOLV, and LAMUNT. Products are distributed mainly in Europe, Asia, and the USA through wholesale, direct retail, and licensee partners. The Oberalp Group also offers distribution and marketing services to selected sports brands that share our drive and passion for sports. Oberalp is known for being a brand developer with a strong understanding of the local markets and has become partner of leading sports brands such as UNDER ARMOUR, FISCHER, SMITH, BARTS, FALKE, BURLINGTON, and 2117 of SWEDEN. The courage to follow new paths, the continuous innovation of products and processes, the thoughtful use of resources and the environment, and especially the unbounded passion for sports and mountains, are all at the basis of Oberalp's company culture.