Franco Ascani

Boglioli

Tradition and innovation. This is the DNA of the Boglioli fashion house: fusing skilled Italian craftsmanship and industrial manufacturing processes with an avant-garde, revolutionary spirit. The brand mission is to liberate the modern man from the constraints of classic sartorial codes, without ever sacrificing elegance and style. Born in the province of Brescia in the early 1900s, Boglioli is an Italian success story. Initially a producer for third party brands, Boglioli has maintained its manufacturing vocation and evolved its exceptional technical heritage by investing in innovation and new technologies. The unveiling of the K-Jacket was the final step towards international acclaim: a deconstructed cashmere jackets with a vintage look and feel, characterized by soft and shaded hues obtained through an avant-garde garment-dye process. It was 1987, during the international fashion trade show Pitti Uomo, that the brand presented the new manifesto of the "Boglioli gentleman": elegant yet easy going, discerning and quality-oriented yet unwilling to sacrifice comfort. The display is composed of jackets randomly placed on the stalls, became a way to communicate this effortless and contemporary philosophy. Having secured success in Italy, the company projects itself abroad: to the USA, Canada, Japan and Russia. Today, Boglioli epitomizes a new generation of gentlemen: individuals with a strong, modern sense of style that's informed by sartorial tradition, who believe in subtle yet relaxed luxury and who look to unique, seasonless items to cherish forever.