Fredrik Sorhede

Tobii Pro

Headquartered in Stockholm, Sweden, Tobii Pro is the division of Tobii Group which provides a range of eye tracking based research solutions. We help businesses, researchers, and other professionals gain quality insight into human behavior with world-leading eye tracking hardware, analysis software, and research consultancy services. Our products and services are used by all of the world's top 50 universities, 4 of the top 5 global market research organizations, and 18 of the top 20 global advertising spenders. Eye tracking technology makes it possible to know exactly where someone is looking which is an incredibly powerful tool for gaining unique and objective insight into human behavior. While this information can be used in a wide breadth of study fields, some of the main applications are found within the study of consumer behavior, acquired skillsets, situational awareness, and medical conditions such as Alzheimer's, dementia, and autism. https://www.tobiipro.com/