Gabriella Salim

Enviseam

Enviseam's vision is to disrupt the fine art sector, using entertainment to make art accessible to new audiences in unique ways. Doing away with the current commoditised auction format, Enviseam challenges the way art and auctions are currently understood, viewed and delivered. Through the development of distinctive concepts, Enviseam combines art with global talent that differentiates artists, galleries, museums and auction houses with their existing audiences, extending their reach and awareness by introducing art to new cultural consumers in unique ways. Enviseam's fusion of culturally-relevant key opinion leaders, entertainers and artists creates a new space transcending the boundaries of fine art and entertainment. The skillful and harmonious integration of the power of popular culture icons and new media is galvanising sophisticated collectors while opening the ivory towers of art to the mainstream. The art world becomes an entertainment destination achieving both exceptional commercial results and a profound cultural impact. Enviseam – transcending the boundaries of fine art and entertainment.