Gemma Jofre

PACO HERRERO

PACO HERRERO firm was established in 1.955 by Francisco Herrero Soriano, a native of Sax town (Alicante). But it was in Elda where he had his dream made to found a footwear company exclusively for women. The first business activity of PACO HERRERO firm started with the craft manufacture of shoes. Later in 1.968 it was inagurated its first bay and since 1.998 Paco Herrero firm has been situated in its modern installations located in Mediterraneo Avenue in Elda, where it is still being lived the dream that "the grandfather" started and nowadays his grandchildren perpetuate with other people's help. At present, the management of the company is in hands of the third generation. They are Francisco Herrero's grandchildren, Joaquín, Mª Belén and Marichón Puche Herrero who are in charge of the business. They go on with the work that their parents and uncles started in the past. They have modenized the company, increased its prodution and set up a trademark with design, quality and style. A brand with acknowledged prestige cannot be achieved just by advertising, in this case the result would be useless. It must be taken into account that shoes are consumer goods that must combine a series of features. Among them we have to emphasize good value for money, good customer service, design, fashion and comfort. Paco Herrero takes the greatest care about all these factors, and all this together with the fact that we have never worked for exporting companies, with absolute respect for our brand and service for both national and foreign customers. The new building of Paco Herrero firm is situaded on 30, Mediterraneo avenue in Elda (Alicante)The architectural project is made suitable for the real needs of the company. The bay is built in an area of 3.500 square metres with are divided into offices, a store, a design study and a sample room.