Gene Work

Basic Fun!

Basic Fun! is a trendsetter in developing and marketing fun, innovative, and educational toys for kids. This is done through close partnerships with proven industry leaders and by providing our customers with outstanding value. We're a privately owned company based in Boca Raton, currently conducting business in over 60 different countries and territories worldwide. Our company's products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: Fisher-Price Classics®, Cutetitos, K'nex, Pound Puppies, Lite-Brite®, Classic My Little Pony, Mash'ems and Fash'ems novelties, Playhut, Tonka, Pac-Man handheld video games, Uncle Milton's Ant Farm and many more.