Genevieve Tran

NetGain Partners Inc.

For more than 20 years, NetGain has been taking on the toughest management and marketing challenges facing its non-profit clients and the various agencies supporting their work. Priorities have been changing throughout this time in the communities where Canada's creatives live and work. Where organizations once wrestled with more conventional management consulting problems, runaway real estate values in major cities have raised concerns about affordable space to live, work, and engage with the public for creatives of all kinds, as well as for other kinds of social enterprise. NetGain is now almost fully engaged in the resolution of facility and real estate challenges for organizations struggling to find space in the right places, at the right prices, for them to flourish now and in the future. Old models of land ownership and purpose built structures are giving way to creative partnership and financing arrangements. With motivated landlords and developers, seeking to build better communities through the accommodation of creative entrepreneurs and social enterprises that would otherwise be priced out of the market. More than ever, our practice is producing strategic and business plans where land and facility space are the linchpins of growth opportunities, and where anomalies found in industry and regulatory practice are being exploited to make room for our clients. On past projects, facility costs were a line item somewhere well down the expense ledger. Today, space needs often comprise the second biggest expense category, and are a prime factor in the development of strategies to achieve long term growth and stability. While many voices have been raised in alarm about this circumstance, NetGain has made it a core element in its evolving practice. For more information, please visit our website at http://www.NetGainPartners.com