George Burrows

ShopperTrak

ShopperTrak, part of Sensormatic Solutions, partners with retailers, malls and entertainment venues to help them better understand consumer behavior and leverage that information to increase profitability. Through the use of analytics, ShopperTrak enables clients to increase traffic, conversion and transaction size. Constant innovation, global reach, and benchmarking set us apart. Today, ShopperTrak manages in excess of 150,000 devices and serve more than 2,100 customers worldwide. Sensormatic Solutions helps retailers deliver frictionless personalized experiences by powering accurate decision-making across the enterprise. We make connections and bridge gaps across retail enterprises to deliver critical, real-time insights into inventory, shoppers, associates and the retail environment. We protect assets and people by helping to ensure a safe and secure environment throughout the entire customer journey. Our connected, scalable solutions and strategic insights enable retailers to confidently move into the future, bringing together online, mobile and in-store shopping for easy, personalized, enhanced experiences that shoppers love. We help retailers to anticipate change before it happens, so merchandise is available, associates are informed and empowered, and shoppers can safely engage with flexibility and ease.