George Zhang

TasteGuru

TasteGuru is an AI-driven smart product recommendation and insight platform. Not only do we help brands increase their e-commerce revenue, but we also help CPG brands improve their innovation success rates and marketing effectiveness using our trend prediction SaaS platform. Marketers in the CPG industry no longer need to rely solely on manual research during the ideation stage of product development. By analyzing millions of social media and foodservice data with our unique machine learning algorithms, TasteGuru helps brands detect trends early, remove research-associated bias and improve innovation success rates. We also help marketers increase the effectiveness of their communication strategies by identifying consumer behaviours and attitudes associated with selected brands, trends and products. Our e-commerce solutions focus on personalizing the online shopping experience by displaying product suggestions using AI algorithms that take into consideration the customer's taste preferences, their shopping behaviour and emerging trends in the industry. The integration of both sales and social media data allows TasteGuru to provide unique insights that help brands increase their revenue while improving customer satisfaction and online shopping experience.