Georgina Williams

Cedar Communications

Cedar is the leading global content and commercial marketing agency with offices in London, Hong Kong and Madrid. We are part of the BBDO/Omnicom Group. The agency creates multi-channel content experiences for some of the world's best-loved brands, including British Airways, Tesco, Cathay Pacific, Eurostar and Mandarin Oriental. Our Made Different ethos is brought to life by three core values: Be bold – Marketing is a fight for attention – and attention must be earned. In a sea of sameness, we help brands cut through the noise. Be real – Our people bring talent but also empathy, working closely with clients, audiences and each other to forge deeper connections. Make a difference – We're a business focused on purpose as well as profit, that cares about having a positive impact on people's lives. Our teams are experts in developing digital platforms and digital copywriting; video and audio storytelling; AI and AR experiences; social campaigns; content strategies and thought leadership pieces; award-winning print; as well as media sales and monetising the customer journey through owned media portfolios.