Guohua Xu

SDNA

SDNA is a creative studio producing distinctive digital artworks and vibrant interactive experiences for a range of settings, from intimate small scale pieces to ambitious projected installations for outdoor spaces and iconic buildings. We aim to extend the possibilities and reach of digital art by exploring the interaction between moving image, installation and live performance, and by collaborating with a diverse range of participants and audiences. We have a track record spanning over 10 years of successfully designing and producing installations of different scale, covering all aspects from initial concept, consultation and budget planning to research, design and technical installation.