Hakan Salca

Arctic

Arctic is the leader of the Romanian household appliances market and owner of the biggest household appliances factory in Continental Europe, with its Gaesti factory which has produced until now over 34 million refrigerators. Also, Arctic is one of the most important companies in Romania, with over 3,600 employees, including subcontractors, and a turnover of 2,2 billion lei in 2017. Currently, 87% of the total Arctic production is exported in over 80 countries. In 2017, Arctic has started construction works for a new washing machine factory, in Ulmi, Dambovita. The new project is a Greenfield investment and is the first production unit in Arçelik Group built according to Industry 4.0 digital concept. The factory integrates top notch technologies and wireless communication of the production lines with those in other countries part of the Arçelik Group, and intelligent machines. On the local market, Arctic has consolidated its leadership position both for its Arctic and Beko brands, by offering products and services adapted to the needs and lifestyle of its consumers. Arctic is one of the most powerful Romanian brands, having been ranked third in the 2017 edition of the Top 100 Most powerful Romanian brands study, made by BIZ magazine.