Hardeep Gupta

Devans Modern Breweries Ltd

Devans Modern Breweries Ltd. was established in 1961 by Dewan Gian Chand, a pioneer industrialist of J&K, primarily as a liquor bottling plant to which a small brewery was added in 1967. This brewery was replaced by a modern, state of the art green field brewery at Samba on the outskirts of Jammu, which was commissioned in May 2014. The company also commissioned another green field brewery at Kotputli (Rajasthan) in 2006, which at that time was one of the biggest breweries in the Country and is now also one of the most technically advanced breweries in the Country. This brewery was set up by Briggs India, a wholly owned subsidiary of Briggs of Burton Plc. UK., renowned world over for its expertise in brewing technology. Over time Devans has received international as well as several national acclaims for producing finest quality of beer. It was rewarded the International Star Award for Quality in the Gold Category in the International Quality Convention held at Geneva, Switzerland on Oct. 27, 2008 in recognition of its commitment to Quality, Leadership, Technology and Innovation. The company currently has its presence in over 20 States in India and is also exporting its beers to more than 8 countries, which includes New Zealand, USA, Hong Kong, Japan etc. Devans flagship brand- GODFATHER BEER is a 30 year old brand which not only a market leader in many States of India and is also globally appreciated for its unique taste. Devans also launched a premium range product, KOTSBERG BEER in 2015 which matched the international standards in terms of its quality & packaging. Kotsberg was awarded Best Label Design in 2016 & Brand Promotion of the year–Digital in 2017 by Spiritz Awards. Devans is also the leading manufacturer of quality malt spirits-both fresh and matured- in the country which it sells to major liquor groups all over the country. The company is now looking forward to further expanding its portfolio of beers and bottled liquor to premium and niche segments.