Heba Kaissy

AUTAD

The Association for Women's Total Advancement and Development (AWTAD) is an NGO dedicated to the professional and personal development of Egyptian women and youth as a means to empower them on both the social and economic level. Through training sessions, workshops, mentoring programs, and knowledge-sharing events, we aim to create a trust-based network that facilitates the exchange of ideas and expertise. We believe this is essential to give women and youth the encouragement they need to implement their business ideas, as well as to foster a culture of entrepreneurship in Egyptian society, which AWTAD strongly supports and actively encourages. Small and Medium Enterprises (SMEs), which constitute a significant portion of Egypt's economic fabric, are also deserving of our attention. We help small producers (particularly women) access a variety of tools that may help them enhance their businesses: legal, financial, and marketing advice; consultancy with product developers and designers; and virtual platforms which give access to a wider market. As a result, they increase their revenue, and we help create more sustainable jobs. We help create an entrepreneur-friendly environment, encouraging more and more Egyptians to bring their business ideas into the formal sector.