Hoang 'Felix'

Miniso Australia

MINISO is a lifestyle retail brand established in 2013 in Tokyo with a range of quality, innovative and affordable products. Delighting and enhancing customers'​ utility and experience through its current global network of 1,800 stores. MINISO believes in exceptional customer service and ensures each customer has an enriching purchasing experience when shopping at MINISO. MINISO has secured pivotal strategic alliances and local partnerships in more than 40 countries worldwide. MINISO is committed to providing consumers with high quality products and outstanding customers service continuously throughout its ventures. Presently, MINISO retail outlets are in the U.S., Canada, Russia, Singapore, Dubai, Korea, Malaysia, Hong Kong and Macao. It is projected that MINISO will significantly expand its profile and global footprint, opening up to 6,000 stores by 2020 and generating a combined revenue of USD 9 billion, setting it as one of the leading players in this competitive market.