Hui Neo

Seedly

Seedly is a Singapore-born personal finance management solution founded in 2016. Seedly first started as an expense tracking and manager app, which allows users to sync their financial accounts and better manage their cash flow. Over the years, Seedly introduced a community feature that allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from credit cards, saving accounts, travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans. Seedly also produces in-house content such as editorial thought leadership articles, SeedlyTV, and SeedlyComics. These initiatives allow us to help more Singaporeans make smarter personal finance decisions. In 2019, we also held Singapore's first personal finance festival, which saw an attendance of 1,200 Singaporeans from all walks of life. By the year 2023, Seedly Personal Finance Festival is Singapore's largest personal finance festival with more than 3,000 attendees.! 💰 As of October 2020, Seedly officially joined forces with MoneyHero Group! MoneyHero Group - MoneyHero Group is a market-leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia. We use the power of innovation to build better futures for our customers, our people, and our partners.