India Usher

The Bruno Effect

The Bruno Effect is the global marketplace for high-end design, furniture and collectibles, launched in 2021 with a mission to harmonise a fragmented design industry. Our founding principle is to recognise that design operates in a relationships business, not an anonymous one, and so we encourage and facilitate direct communication between buyers and our sellers: galleries, studios and dealers. Buyers can source the finest contemporary, vintage and antique pieces from the most reputable sellers globally, and then communicate, negotiate and purchase directly, freely and on their own terms. Where other leading design marketplaces follow a transactional model of anonymising sellers, The Bruno Effect allows buyers to see exactly who they are buying from, and we actively market our sellers' brands. We deliver maximum engagement and total transparency, allowing buyers and sellers to deal with absolute trust and zero marketplace commission. The Bruno Effect is the owner of Effect Magazine – a globally respected digital and print publication covering all aspects of design, interiors, art and architecture.