Irfan Fruitwala

Bee'ah

An innovation leader and a pioneering force for sustainable solutions in the Middle East, Bee'ah is a Sharjah-based public-private partnership company that was founded in 2007, through an Emiri decree by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. Envisioning tomorrow's future, today, Bee'ah is creating a better quality of life for all cities and communities in the region, supported by a circular economy, and a growth strategy that is centered on sustainability. Catalysing change from the grass-roots levels, Bee'ah serves municipalities, commercial establishments and residents across the Middle East, in addition to inspiring awareness and incentivising positive action. With ventures in industries ranging from Waste Management, to Environmental Consulting, Renewable Energy, Technology, Sustainable Transportation, and Training & Development, Bee'ah executes a comprehensive delivery strategy that is aimed at integrating economic, social and environmental sustainability.