Isabel Kuspert

ipi Institute für Produkt-Markt-Forschung GmbH

ipi Institute für Produkt-Markt-Forschung are based in Stuttgart, Germany. We investigate products and services using a two-track research approach. This is what the two stable pillars in our ipi logo stand for: technical product research in our in-house, accredited test laboratory full service market research and consumer surveys in our own institute and test studio. Our focus is on the following tasks: How well does the product meet consumer requirements - product performance? How does the consumer accept and feel about the product - Consumer acceptance & experience? Usability and handling tests with consumers and laboratory experts - Usability evaluations Objective technical laboratory measurements - Laboratory Tests Our clients are mainly divided into 4 groups: Research & Development <> prototype tests Marketing & Sales <> claim and benchmark tests Consumer Organisations <> comparative product tests various Service Providers <>testing the service quality Our goal is that ipi customers decide on the right solution based on our information. Therefore our slogan - decide right!