Isobel Rutherford

Proxy • Building the brands of tomorrow

Proxy is a global branding, naming and strategy agency founded in London in 2013. We bring together the world's top design and strategy talent to create exceptionally crafted, commercially relevant brands. Originally founded to build brands for Proxy Ventures' portfolio companies, startup brands we've created have gone on to become category leaders worth hundreds of millions, or billions. We intimately understand revenue models, metrics and positioning. With demand for our branding services now coming from outside our portfolio, it's no longer just startups we help — our client roster now includes some of the most prolific investors in Europe, as well as corporates with hundreds of millions of turnover.