Ives Leflot

Count Me In

Count Me In is a marketing, event and consultancy agency based in Belgium, mainly focused on the bicycle industry. First and foremost we are bikers, but we are also experts in community building, storytelling and bringing brands in touch with their specific target group. By means of a 360 degree approach, Count Me In helps brands to achieve their goals. We do so by the organization of our own bike events, brand activation, product distribution and overall support with online marketing,… Count Me In originated in 2020 out of a desire to challenge the status quo within the bike industry. First, we believe events can be taken to a next level, with added value for the brands and/or the participants. Second, within the industry itself, we foresee extended digital innovation that will, with our expertise, provide brands an easier and more efficient exposure. CMI also connects foreign powerful and durable brands with targeted domestic cyclists by adding our "native" online marketing expertise. Our tagline "challenges that count" doesn't just refer to our challenging events, but also to the challenge of taking our activities, and the bike industry, to the next level.