Jack Charleston

BrandHook

BrandHook is a brand & customer experience consultancy. We are passionate about helping brands create powerful and connected customer experiences because we know that when a brand gets that right, it makes you feel wonderful. To help our clients build those great customer experiences we anchor our thinking in an ethnographical approach. We take you and your business into the world of your customer – their homes, the way they shop – with particular interest in the role that your brand plays in their lives. Participating in, rather than spying on people, changes the whole investigative process which means we find the gaps, the disconnects and the things that keep coming up that don't always make sense. We learn as much from what isn't said, as what is. This market orientation and ethnographic approach unearths a more powerful customer insight and helps to find those brand hooks that help build a powerful brand and customer experience.