Jacob Johansson

First Hotels

Since 1993, First Hotels has been working hard to create the hotels of the future by redefining the hotel experience. It's our goal to be a leader in hotel development and offer an element of surprise, while at the same time caring for our employees, guests, and customers. We want to go beyond the ordinary hotel experience and make you feel at home, the second you walk through the door. It's not about merely booking a room with a bed, it's about having a place to relax, work and just… be. As an extension of your everyday life, Your second home is FIRST. With more than 27 unique and centrally located hotels at selected destinations in Sweden, Norway and Denmark, you're set for holistic, memorable, local experiences. All of our hotels have free, unlimited WiFi to make it easier to stay in touch with the world. We want to leave you with a feeling of Joy, Care and Innovation, regardless if you stay with us, work with us, meet with us or experience with us.