Jaeden Wells

Unbox the Dress

With a custom-built design platform and unique manufacturing model, Unbox the Dress is giving women a more emotionally-rewarding and sustainable answer to the question, "What should I do with my wedding dress?" In the US, 70% of married women are still storing their original wedding gowns. Unbox the Dress allows women to properly preserve, store and eventually transform the fabric and embellishment of beloved gowns into more than 40+ design options. The company operates out of a state-of-the-art production facility in the heart of the Carolina's garment manufacturing district. Unbox the Dress was a recipient of the competitive NC IDEA SEED grant, is a member of Winston Starts, and completed the Brandery's first all-virtual accelerator in 2020. The company is led by driven mother-daughter duo Lorraine Stewart and Grace Rojek. Marketing mavens who are motivated by connecting generations and women and providing sustainable solutions to consumers - this company is the next great D2C brand.