Jakub Vlcek

FrostFood a.s.

Guseppe a.s. company was found by three companions in autumn 1993. Their target was to develop the production plant for frozen pizza production. Production plant construction was in progress during year 1994. First pizzas under "Guseppe" brand were introduced to the market from the beginning of the year 1995. The pizzas at this time were produced on thick base, so called American type of pizza. In year 1997 was 100% share of the company bought by Norwegian company Orkla Foods A.S. Joining Orkla Foods A.S. started further development of Guseppe a.s. There were made several investments into a new production technologies, the product quality increased. In year 2007 Orkla Foods A.S. changed their strategy in Central and Eastern European countries. As a part of this change was decided to sell Guseppe a.s.company. 18.7.2008 100% of Guseppe a.s. shares was sold to company Dr. Oetker., Ltd. Since 1.1.2009 production of branded products has been moved to the different production plant under Dr. Oetker group (Guseppe, Maestro, Guseppe Pizzeria brand). On the bases of shareholder´s (Dr.Oetker Ltd.) decision, Guseppe a.s.was renamed to FrostFood a.s. 1.5.2009.