James Benedict

Selling Simplified

Selling Simplified Group, Inc. (SSG), a Foundry company, aims to deliver on the promise of B2B marketing by empowering marketers with the insights needed to open doors between businesses and buyers. As a global leader in holistic martech solutions and B2B demand generation, SSG's unique approach harnesses the purest 1st-party data and proprietary technology to uncover meaningful buyer engagement that enables better B2B outreach. SSG's world class marketing tech stack, backed by access to 160M+ global B2B records, provides fully compliant solutions to businesses around the globe. Founded in 2012, SSG services leading B2B brands via 16 fully-staffed offices across North America, Europe, and Asia Pacific.