James Brackin

Adylic

Adylic is OMG's Dynamic Creative Optimisation (DCO) specialist, enabling brands to deliver audience-first, data-driven creative, personalised to users across Display, Video and Social channels. Adylic uses data triggers, such as audience, demographic, behavioural and contextual signals, to inform and deliver hyper-personalised ads, in real-time and optimised to a brand's KPIs. Through individually crafted client learning agendas, Adylic drives creative insight into the content creation and audience planning process – something which has been absent in digital paid media for years. In addition to DCO solutions, Adylic provides programmatic rich media production capabilities to brands, creative and planning teams.