James Carlyle

8th Day

8th Day is a brand strategy and innovation consultancy. Set up in 2018, we are a team of skilled researchers, strategists, linguists, product designers, anthropologists and cultural theorists who have lived in – and led agencies across – the USA, Latam, Europe and Asia. We design and execute multi-market research, strategy and innovation projects for a diverse range of clients: helping them grow share, enter new markets, and launch new products and comms. We have over 20 years of on-the-ground, first-hand experience helping brands anticipate, navigate, and instigate change across the globe. We are method agnostic, making use of a broad toolkit of approaches to get to inspiring solutions, and applying creative & critical thinking to crack client challenges. The 8TH DAY offering sits across three categories: brand strategy, communications, and innovation.