James Halson

Twenty First Group

We believe that successful sport is founded on the pillars of quality performance, compelling competition, and the passion of fans. These are the core value drivers in any sport and TFG specialises in understanding the interplay between these forces and providing strategic, actionable insights to unlock value for our clients. TFG combines strategy, data science, software engineering and design with its pioneering Intelligence Engine, a proprietary platform which generates powerful data-led insights, to underpin four TFG specialisms: Performance Intelligence: We work with athletes, teams, brands, agencies and investors to identify and value talent, improve performance, conduct due diligence, deliver sporting excellence and maximise upside. Competition Intelligence: We deliver insights and evidence-based strategy to help rightsholders structure competitions and optimise schedules, igniting the passion of fans and maximising commercial potential. Investment Intelligence: We advise a wide range of investors in sport on identifying, understanding and unlocking commercial value by supporting pre-transaction strategy, conducting due diligence, and assisting post-transaction. Fan Connection: We help rightsholders, media, brands and betting & gaming companies identify and connect with key audiences through predictive, performance insight-driven content that drives new revenue streams. We have offices in the UK (London), Continental Europe (Cluj), North America (San Francisco) and Asia (Singapore).