Jane Whalen

The Financial Diet

The Financial Diet (TFD) is the premier destination for women to learn and talk about money. With a highly-engaged community on YouTube, web, newsletter, podcast and social media, we are leading a conversation with millions of women every day. Started in late 2014 as writer Chelsea Fagan's personal budget Tumblr, TFD has since grown into a powerful community where young women come to be honest about money. We are narrative, community-oriented, and driven by stories — not boring tips on how to become a millionaire by 30 (because you probably won't). We are the brand that combines strong voices, beautiful visuals, and hard truths to make money talk something everyone can be a part of, no matter where they're starting from. We provide useful facts and expert advice, but we know that's not why readers come back every day, or why thousands of young women come to us to share their finance stories for the first time. Money is human, and when you talk about it right, just as interesting as sex or dating. (If not more so.)