Jay Datta

Soch Group

We live in a country of a billion minds and within these minds there are billions of ideas and dreams brewing. At SOCH Group, we wish to infuse life into as many of these dreams as we can. Through our nexus of businesses, we aim to establish a healthy and sustainable ecosystem around Indian start-ups, walk alongside them right from the point of conception and help them scale their business efficiently and sustainably. Founded In 2015, SOCH Group is the brainchild of Rohit Mohan Pugalia and his wife, Purvi Pugalia. It began with a creation that came from the same place most great creations do, a necessity. In a bid to get her husband, Rohit to start snacking on healthy food, Purvi decided to apply a creative solution. She started baking healthy and delicious granola snacks for his tiffin, which not only won over his heart and stomach but also fueled his dream. Soon after, he decided to quit his job and pursue his dream of entrepreneurship by manufacturing the wonderful granola snacks. This laid the foundation for SOCH Group and its first brand, Munchilicious. Since then, Rohit and Purvi have relentlessly channelised their hard work and passion to launch many more businesses and continually pushed them to new heights. In the process, they've managed to touch several lives, championed new dreams and fueled new ideas that promise a better tomorrow.