Jean-Francois Balcaen

SIP

Sip is a newly launched UK-based liquid brand development company whose partners have over 60 years' experience combined in launching, seeding and developing drinks brands. Our partners have a strong track record of success and are imbued with an ingrained passion for the premium drinks sector. We understand what it takes to deliver cut-through strategy and brand presence in an ever-evolving saturated market, locally and internationally. In-house capabilities include sales (UK and export), marketing, event management, social media strategy, trade engagement, and design. We move at pace and yield outstanding results with our agreed brand partners. We have a formidable wholesaler network and direct links within the on-trade, large retail groups, and online communities. In addition, we have strong and long-established relationships into lighthouse influencer premium bars, and specialty stores. This access to the niche premium and larger volume trade, gives us the ability to engage and support drinks brands in whatever stage of their lifecycle they are. We create and deliver to-market bespoke brand building and growth driver programs.