Jeff Baldas

Nature's Bakery

Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our own bars with recipes that prioritize real, simple, and wholesome ingredients like sun-ripened fruit and hearty whole grains to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more! Today, we are one of the fastest growing snack brands in the category and have recently joined KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.