Jeff Condon

Global Merchandising Services

Global Merchandising Services was established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group. GMS provides a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development. Global creates unique and innovative international merchandise programs as creative as they are profitable. Based in London and Los Angeles, Global is the turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution: live events, web stores, sponsorships, and third-party licensing. Our staff of industry experts combine passion, experience and knowledge to maximize all potential revenue streams and deliver quality merchandise to the consumer.