Jiayu Shao

Shanghai Silk Group

Shanghai Silk Group Co., Ltd. is China's largest garment export enterprise, occupying a significant position in garment exports. The company has amassed a total export value of 20 billion US dollars and has consistently ranked first in Shanghai for 12 years. Additionally, the company has been honored with several "gold medals" for its outstanding achievements. Its business operations span over 80 countries and regions, establishing long-term and stable trade relationships with over one thousand customers worldwide. The company is primarily engaged in foreign trade, exporting garments made of cotton, linen, silk, wool, and synthetic materials and textile products, including silk, cotton, and home textiles. It has evolved into a large-scale garment export enterprise with comprehensive design, development, purchasing, production, and marketing capabilities. LILY, after years of cultivation, has gained a favorable reputation in women's fashion. In 2006, LILY was recognized as a Shanghai Famous Trademark and Shanghai Famous Export Brand. In September, LILY was one of two Chinese brands selected and invited by the Italy Milan Fashion Week Organizing Committee to participate in a fashion show featuring the top 100 fashion brands worldwide. LILY has established 700 exclusive stores throughout China and sells to 20 countries and regions, such as Russia, Saudi Arabia, Greece, Indonesia, and more. Shanghai Silk Group is a forward-thinking company that continuously advances with the times. By embracing the latest industry trends, they have positioned themselves at the forefront of Direct-to-Consumer (DTC). With an unwavering commitment to digital transformation, Shanghai Silk Group has seamlessly integrated technology into its operations, optimizing efficiency and enhancing customer experiences. By leveraging the power of online platforms and cutting-edge digital solutions, they have successfully expanded their global reach and unlocked new markets.