Jie Xia

S&J Media Group

Established in 2010, S&J Media is focused on working with brands to target the high spending Chinese audience through content streaming and social applications. S&J Media continues to champion transit media within the Australian media landscape Our Chinese streaming platforms and social applications provide Australian advertisers opportunity to directly target Chinese consumers in their native language through premium advertising placements, brand channel promotion and cross-border e-commerce. We tailor planning schedules across multiple platforms including Weibo, Wechat, Iqiyi and Youku delivering a strategic campaign approach to meets agency and client objectives. Australia is a nation on the move and transit media is focused on marketing to the modern connected consumer when they are in a captive environment with time to engage. Trains account for around 50% of all journeys to work in the central business districts of Melbourne and 33% of journeys in Brisbane. These commuters are in higher quintiles, bigger spenders and better educated, more community-minded and socially active than the Australian average.